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Results focused experience

The Edify Group is a marketing consultancy with years of experience creating and marketing new propositions and life cycle managing existing offerings. We have created new offerings, and grown revenues to $100s of millions per year, For existing offerings, we have created growth at twice the market rate in months. We distinguish ourselves from other marketing consultancies through our rapid and cost effective delivery of market insights and results.

We excel at helping companies create, and launch new offerings, refine their existing marketing and/or capture new markets and customers for their services.

Our consulting practices and services enable us to gain the unique market insight necessary to positively differentiate your business and offerings from your competitors with on target messaging and offers. Using our market research capabilities, we identify the amount and market value/cost of demand to create a profile of overall market opportunity. We assess the competition and their offerings, and then we market test potential market messaging and positioning, along side of competitive propositions and/or on a standalone basis. Our website and online community development capabilities enable us to prototypically market a client’s potential offerings, messaging and positioning to see what draws the most market interest and activity. We use our search engine optimization and search engine marketing capabilities to get market exposure for our client’s propositions and new ideas. Based on the market feedback to web site(s) and/or from online communities, on the propositions or new ideas, the Edify Group works with clients to refine market messaging and positioning, until the market feedback is large enough and acceptably positive. Lead generation development follows the same approach as market messaging and positioning development. Alternative lead generation approaches are prototyped and trialed until an approach is developed which generates an acceptable volume of qualified leads. Using our services to assist your company in creating or launching new offerings, and/or capturing new markets and customers, assures you results, not just the “market insight” so many marketing consulting firms provide.

What do we mean “guerilla marketing” and why do we use it?

We refer to our overall marketing approach as guerilla marketing. There are two approaches to conquering a market. There is the guerilla approach and the standing army approach. The guerilla approach is to use small independent flexible resourceful teams to probe and feel out a potential target of interest. The standing army approach is to establish a target and to carry out an organized assault using large numbers of highly coordinated specialized resources to capture the target.

Standing armies are the right approach to use when the target is clear, the value of the target is clear and your company has relatively unlimited resources and time to wage war. Guerillas are the right approach when your resources are limited and you need to find a quickly find and exploit an opportunity to survive and thrive.

In developing new offerings, refining existing markets or attacking new markets, guerilla marketing provides better results, faster and more cost effectively than using a standing army approach.

We provide guerilla marketing services because we believe our strengths, range of experience, flexibility and resourcefulness can be of tremendous value to companies of all sizes. With executive and key contributor backgrounds in sales, marketing, product marketing, product management, product development, programming, web site development, Internet community development, guerilla marketing and search engine marketing and optimization at Fortune 100 enterprises as well as startups, the principals of the Edify Group have the skills and experience essential to creating, developing and marketing new propositions. We create and execute on ideas faster and more cost effectively than groups of specialists with narrower skill sets and less practical experience. Our experienced focus on the critical path of marketing success gets results. We achieve results for clients with minimal risk and investment and maximum efficiency.

Guerilla marketing saves time and money and yields better results than high-cost market theory. Guerilla marketing works. We have decades of successful experience helping business ideas succeed.

*We partner with businesses with intriguing opportunities!