Guerilla Marketing – The fast flexible way to capture new markets
When your company has what they think is a great idea, but doesn’t
have the resources with a broad enough range of skills and
experience to completely assess or develop the idea, our clients use
us as their marketing guerillas. When the window of market
opportunity is moving fast, and your resources are tied up or can’t
afford to be distracted, we can be used as marketing guerillas. We
scout the market and soften it up, so that you don’t have to miss
the market opportunity or play catch up later.
Our on-going investments pay off for our clients
The EdifyGroup invests on a speculative basis in developing web
presences and getting them to the top of search engines as a way of
evaluating, and refining its web mining, search engine optimization
and guerilla marketing skills and methodologies. Top placed sites
provide a unique opportunity to test market propositions, and
positioning before committing investments in building or marketing
services/products. We continual use the experience we gain from
these investments to bring value to our clients. Based on market
assessments, and top search engine placed web site review and
analysis, the EdifyGroup keeps abreast of the latest and greatest
marketing opportunities and tactics for search engine optimization,
and web mining. The outcome of this work has been FocusedSite™, the
EdifyGroup’s persistent lead generation offering,
ProvocativeDialogues™, the EdifyGroup’s market research and viral
marketing stimulation practice, and MarketQuadrant™, the
EdifyGroup’s key word market analysis report. The outcome of our
combined work is RapidMarketPrototyping™, the EdifyGroup’s guerilla
marketing offering.
Our diverse skill set and perspective yield balanced innovation
With skills in software development, as well as marketing and
business development, the EdifyGroup is adept at making practical
implementations of technology and marketing a competitive edge for
clients in obtaining leads, optimizing their web presence, and
developing their businesses. The EdifyGroup’s unique combination and
balance of skills and perspective yield innovative approaches, which
provide clients the differentiated insights and success necessary to
create and maintain a competitive edge.
Our experience succeeds
Whether it is a turn around, start up, high growth or established
business, the Edify Group has provided marketing leadership and
management with profit and loss responsibility. We know how to
market services, products and intangible. We know how to commoditize
and differentiate to expand market share, and we know how to develop
new markets in highly competitive market segments. We have managed
revenue streams of $100s of millions of dollars with $100’s of
millions of dollars of annual growth and 1,000s of customers. We
have the experience necessary to achieve these types of revenues and
growth in several years or less.
