Internet Lead Generation

Lead generation independence

The EdifyGroup provides three distinct types of lead generation programs, web site, online forum and pay per click. Utilizing our proprietary tool sets and practices, the EdifyGroup develops lead generation campaigns individually tailored to the market position, market conditions, and competitive situation of its clients, with the objective of delivering proven lead generation campaigns that deliver high quality cost effective targeted leads to clients. Available individually or in a combined package for maximum effect and efficiency, EdifyGroup lead generation give clients, high quality persistent lead generation, as opposed to the temporal lead generation from direct mail, telemarketing or stand alone pay per click campaigns. EdifyGroup leads are generated from customer self-selection, customer self-segmentation and from implicit third party reference.

Packaged lead generation

FocusedSite™, the EdifyGroup’s packaged web site lead generation offering delivers guaranteed first page search engine placement, combined with proposition focus enabling prospective customers to find everything they need to know about your offering the easiest and first when they look on the web. FocusedSite™ enables you to own a web search term, and to associate it with just the salient content on your main web site, so when prospective customers look to purchase it, the experience your company provides is frictionless. FocusedSite™ also increases the visibility of your main web site. It enables your product marketing to cost effectively be narrowly targeted, so that you can easily reach micro or niche segments of your markets. Click for more information on FocusedSite

Guerilla lead generation

As part of its’ marketing research and development practice, the EdifyGroup has developed ProvocativeDialogue™, a lead stimulation practice. This practice is used to identify and stimulate interest in online interactive venues where prospective customers opt in to find solutions to their problems or keep up with the latest views and opinions on topics of professional or personal interest to them. This practice has been successfully used to develop viral lead generation, by inciting dialogue and interest in client propositions. The EdifyGroup mines the Internet for active dialogues, which reflect market opportunities for its clients, as well as online venues, which represent opportunities for its clients to stimulate market interest. The EdifyGroup develops and manages dialogues to maximize its client’s lead generation. The EdifyGroup also monitors the dialogues in these venues for market and competitive insight to provide customers with key market information necessary to manage market perception and competitive threats.