ProvocativeDialogueTM – Market insight and feedback from provoking online dialogue

While databases and data repositories may hold billions of bits of information about the past, the best way to get an idea of the market for new propositions and offerings is to directly dialogue with markets. The Edify Group has developed and refined an approach to interacting with online markets through avatars to get insight on critical marketing questions like:

• Does your product differentiation resonate?
• Is your market messaging compelling versus the competition?
• How does the market see your product versus the competition or alternatives – what does the market see as the pros and cons?
• What is the simplest way to relate your product to the market?
• What will/is the competition saying about your product?
• What weaknesses does your competition have in the eyes of the market that you can successfully exploit?

Provocative dialogues, can also be used to create buzz and interest in new offerings, and to launch viral marketing campaigns.

While this consulting practice has significant potential benefits, it is clear that misuse of this practice for making false representations, spamming online communities with sales messages, or other unethical behavior has significant potential downsides. Given this, it is critical to note the Edify Group does not and will not act on behalf of its clients or on its own unethically in providing this service.