Replace market theory and ideas with functioning market proof
Market research and development with minimal risk and maximum
efficiency and speed through RapidMarketPrototypingTM
You have a new business, proposition or market idea. It makes sense
on paper and looks like something useful that people will purchase
or that you can use to enter or create a new market. Is there real
demand (are the deficiencies with the competitors or alternative
solutions significant enough for people to buy an alternative)? How
much demand? Will your product/service really address the market
need? Will the market opinion leaders embrace your proposition? What
messages and positioning are best to capture and cultivate their
embrace? What is the best sales catalyzing event to focus on to get
leads?
RapidMarketPrototypingTM is a guerilla market research
and development practice developed by the EdifyGroup to help answer
these questions. Using proprietary research tools and techniques,
the EdifyGroup, finds opinion leaders and targeted buyers, and blind
tests and analyzes their interest in your product/service. Instead
of expensive time consuming focus group studies, we use
ProvocativeDialogueTM in online forums, web pages placed
on the top of key search phrases, and mine the techniques used by
competitors to succeed, to rapidly collect CURRENT and REAL market
feedback necessary to develop successful marketing messages and
positioning. By targeting self selected and identified opinion
leaders, we obtain and cultivate the opinions that matter the most,
as opposed to the average sentiment found in a focus groups. We work
with clients to iterate and hone their the messages with this
feedback before committing to them, and lastly we prototype and test
online fulfillment and customer support. RapidMarketPrototyping™,
delivers proven functional prototypes of new market offerings,
encompassing messaging, positioning, fulfillment and support so that
clients don’t make costly makes building and launching products
and/or marketing campaigns, which fail in the marketplace. More
importantly RapidMarketPrototypingTM yields proven market
messages which opinion leaders support and expound, providing
clients market buzz unattainable by other means.
RapidMarketPrototyping™ saves time and money and yields better
results, by emphasizing low cost highly targeted market trial over
market theory, and high cost expert study and analysis. By
harnessing current and past free interchange of ideas and positions
by opinion leaders, existing and prospective customers and
competitors on the Internet, RapidMarketPrototypingTM is
a fast and effective way to develop and research new propositions,
positions and markets. RapidMarketPrototypingTM delivers
qualified leads, sales and invaluable market advocacy for a fraction
of the cost and in less time than traditional marketing approaches.
RapidMarketPrototyping™ - Guerilla Marketing at it finest!
