Technical marketing

We’ve been responsible for marketing software, professional services, application services, managed services, internet services, hosting services, networking technology, open source software services, voice and data services. We’ve worked with global and national direct channels, indirect channels, joint ventures and partnerships. We’ve built new market leading propositions, managed the expansion of existing markets, and converted end of life markets to current markets. We’ve created pricing, promotion, product and place for both services and products. We’ve rapidly generated hundreds of millions of dollars of revenue growth.

A sampling of achievements:

For Qwest Communications International Incorporated (advanced communication services, data, multimedia and internet based services provider):

Developed vXML centered contact center solutions marketing strategy and tactics, resulting in sales to Target, and American Express, as well as partnerships with Genesys, and SpeechWorks and 9 systems integrators in less than 5 months.

For XO Communications Incorporated (competitive local, long distance and enhanced telecommunications services provider)

Developed and managed processes for handling individual case basis pricing, feature/function, capital deployment and contract negotiation for non-standard service arrangements.

For Wizmo Incorporated (small and medium business application service provider and managed service provider):

Created application service provider offering, positioning and go to market strategy for small businesses with 65% gross margin and 20% month over month growth rate.

Secured an exclusive relationship with one of three independent software vendors, identified by the Yankee Group, as critical to the success of small and medium business application service providers, through collaboration with the Vice President of sales.

Generated one third of the company’s fiscal 2000 application service provider revenues through the sale and development of an application infrastructure provider proposition, which captured the strategic online proposition of a top five educational independent software vendor.

For WAM!NET Incorporated (media and medical application service provider):

Planned and developed:

• Fifth generation media workflow software product offering

• First Internet service offering.

• First media asset storage service

• First medical image storage service and the first network service offering ever approved by the Food and Drug Administration.

Integrated service and software offerings from two acquisitions into a single global service offering.

For MCI Telecommunications Incorporated (global telecommunication services provider):

Created and launched four new services generating $400M in revenue growth over 3 years and more than doubled the company's market share in advanced data services.

Call us, 612-387-6501,or email us now to talk to us about how we can help your company.

More specifics on our qualifications