Edify Group White
Papers and Presentations
Guerilla
marketing saves
time and money and yields better results than high-cost market theory.
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Books and articles worth reading
If you've ever wondered why people would work
for free, give away tremendously valuable intellectual property, or how
donated free software could become the largest competitive threat ever
to Microsoft, this book provides an intriguing and insightful
explanation.
You think you're in an impossible situation?
This true story of a turn of the century failed Antarctic exploration
provides a real life example of how leadership and effective management
can keep failures from becoming tragedies.
A simple book which very clearly articulates
how to build business/personal wealth. This isn't about gimmicks, tricks
or secrets, just a fundamental understanding of basic business finances.
Practical insight for improving your personal
job performance and satisfaction based on analysis of Gallup
organization interviews with over 30,000 executives, and managers of
businesses. The ideas set forth in this book has tremendous implications
for overall organizational performance and the ideas brought forth in
the book are being adopted by some of the largest and most successful
organizations around the world.
This book shows how fundamental reflexive
human nature can be used in marketing to persuade. Not the easiest read,
but fascinating and a must read for all marketeers.
